Brazil collaboration, what we have learned in a new market

Last year, Klappir joined forces with HUBIS, Greennova, and Orla Brasil on a project that pushed our thinking well beyond Northern Europe.

Building sustainability data infrastructure in Brazil

The central challenge was straightforward but technically meaningful: how do you collect, structure, and exchange sustainability data across multiple vendors operating in a shared physical space. In this case, a new urban park in São Paulo managed by Orla Brasil. Orla Brasil is transforming waterfronts and public spaces into organised, accessible environments that promote community well-being and environmental transparency.

Orla Brasil wanted more than a sustainability report. They wanted to give vendors, restaurants, and activity operators the tools to consistently and reliably contribute data, optimise operations, and share knowledge with visitors.

Adapting the platform for Brazil

Over several months, we worked with our Brazilian partners, Hubis, to adapt the Klappir platform to the Brazilian context. Clean and Greennova were valuable partners in the process, by connecting us to the right actors in the market and sharing cultural insights to operating in a place further from home.

This meant preparing the platform with Brazilian emission factors, translating the interface into Portuguese, and deepening understanding of how sustainability data collection needs to work in a market where demand is real, appetite is strong, and the ecosystem is still taking shape.

The work was made possible through EUREKA Innowwide funding, which supported our market entry and adaptation process, a reminder that the right institutional support can dramatically accelerate the kind of infrastructure adaption.

Why shared data structure matters

What this project reinforced, above all else, is that sustainability data becomes most useful when organisations can consistently share it. A single vendor's energy consumption data means something. Aggregated, structured, and comparable data across an entire park means something far more powerful to regulators, operators, investors, and, eventually, guests.

The partners who made it possible

None of this would have been possible without the people who made the connections and carried the work forward. We are genuinely grateful to CLEAN for opening the door to Brazil, to HUBIS for their local sustainability expertise, to Greennova for navigating the cultural and innovation landscape with us, and to Orla Brasil for having the vision to ask harder questions than most.

Sustainability data is not supposed to be gathered in isolation. It's built through partnerships, across borders, disciplines, and organisational boundaries. Our efforts in Brazil clearly showed that.

This project received funding from the European Union through the EUREKA Innowwide programme.