Transforming businesses through technology
In a world where sustainability challenges require fast, measurable action, collaborative ecosystems have become more powerful than ever. This is the story of how a promising connection between two cleantech companies, one from Iceland, the other from Brazil, is beginning to shape the future of environmental data management in Latin America.
A chance encounter at the G20
The roots of the HUBIS + Klappir partnership trace back to 2024, during the G20 events in Rio de Janeiro. Both companies were members of the Greennova Hub, a global cleantech community focused on fostering high-impact solutions for the climate crisis.
On one side, Klappir, an Icelandic leader in sustainability software, who is already transforming ESG reporting and environmental performance for organizations around the world. On the other, HUBIS, gaining traction in Brazil by supporting hotels and tourism businesses on their journey toward zero waste, carbon reduction and sustainability through hands-on consulting and smart digital tools.
Both companies were founded by young entrepreneurs driven by the belief that sustainability and technology can radically accelerate the transition to a sustainable economy. Naturally, they connected. Their missions were complementary, their regions distinct, and their shared values strong: clarity, impact, and innovation.
Surfing the sustainability wave in Brazil
While Brazil has historically lagged in terms of ESG adoption, the country is finally evolving. The demand for structured sustainability data and smarter environmental management is growing, especially in sectors like hospitality, where operational waste, water use, and emissions are under increasing scrutiny.
HUBIS saw an opportunity to scale its impact beyond consulting by bringing world-class technology to Brazilian clients. Klappir, in turn, recognized the potential of Latin America’s emerging markets and the value of having a trusted local partner.
Thus began a journey that is just getting started.
The first pilot: Grupo Arpoador
The partnership’s first implementation is with Grupo Arpoador, a leading hotel group with two boutique hotels located in the heart of Rio de Janeiro’s iconic Zona Sul. Known for its commitment to innovation and sustainability, the group became the ideal pioneer for the HUBIS + Klappir collaboration.
Through this integration, sustainability data from operations will be digitized, streamlined, and transformed into actionable insights, enabling more accurate reporting, more efficient resource management, and a higher standard of environmental performance.
A future of shared impact
The partnership between HUBIS and Klappir is more than a commercial alliance, it’s a shared belief in the power of collaboration across borders to scale environmental impact.
Together, the two companies are expanding access to intelligent sustainability systems, connecting global standards with local expertise, and preparing organizations in Brazil and beyond for a future where performance and purpose walk hand in hand.
And this is only the beginning.
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